OncoPlex Diagnostics is a leader in molecular testing. Working with their in-house marketing team, we developed a promotional campaign for an annual trade show.
We designed and photographed the campaign to help bolster customer interest and position the company for future sale.
The campaign utilized imagery produced on a view camera – 4×5 film images of real cancer survivors. The images were also used on a trade show booth and intro brochure, along with various collateral to set our design solution apart.