Photographer François Robert, born in La Chaux-de-Fonds, Switzerland, is renowned for his commercial work. His fine-art photography is equally provocative and covers a wide range of subjects. Recognizing the need for an updated image, a decision was made to create a modern website that focused not on his commercial work, but one that emphasized his growing body of fine art photography.
To be more attractive to galleries and museums, and to further strengthen his position as an eminent photographer, we created a simple, elegant design which did not compete with his work. We developed a minimal, Swiss/Modern typographic vocabulary composed of Univers 45 and a subdued grey and white color palette.
As a designer himself, François has a critical eye for details. His creative and charming demeanor and collaborative spirit made for a wonderful result. Because the imagery is so beautiful and thought-provoking, we just had to get out of the way and let the work shine.