Casa de la Luz is the area’s premier hospice care organization. Established in 1998, Casa de la Luz provides superior, compassionate, quality end-of-life care for families and loved ones. Existing materials lacked an elevated cohesive voice and sophisticated visual language.
Openform and Casa de la Luz partnered to create a suite of marketing materials that were contemporary, distinctive, and referenced the desert.
This new visual look included commissioned photography showcasing their facilities and services, revised language, updated typography, woodblock prints, and an updated color system.