The community impact of feeding people.
For more than 40 years Caring Ministries has been providing food and clothing to families across Southern Arizona. Despite their tireless efforts and huge distribution footprint, the hunger crisis continues to grow.
Driven to provide the most basic human need, food, Caring knew they needed to find others in the community to rally with them, and to help them achieve their mission of restoring lives and building communities.
People know about food banks, but often have no understanding of how food is distributed throughout cities. Through partnerships with schools, churches, and community centers, they use trucks, warehouses, and lots of manpower to get food into the hands of people who need it most.
After decades of organic growth, the mission had become difficult to explain. Using a curriculum developed at Openform we interviewed staff and community and used their own words to develop their own identity.
Through research, ideation, and iteration we created a new visual identity, which is crisp and personable. The imagery is approachable and tells the story of their work and impact. These components became the foundation for a new website.
Combining a new communication strategy, fresh visual identity, and rich imagery, the website elevated their presence and serves as an important tool for education, outreach, and fundraising . We created a platform for their story to standout and for people to get involved.