Pure Aesthetics

April 23, 2014
Stephen Yeakley

Professionalism, quality, and experience guide the decisions of students seeking skincare education. Pure Aesthetics Natural Skincare School provides a superior skincare education based upon a unique, integrated wellness approach. Their students learn the latest trends and techniques along with basic skills in a spa-like setting from accomplished professionals with practical experience within the industry.

A consistent voice was created for this organization with a limited budget and a national audience. Examining Pure Aesthetic’s print communications, specific needs were defined, and elegant, economical design tools were generated – including brand imagery base on a clean typographic approach, and a crisp graphic style.

A business system, corporate overview brochure, advertising, marketing materials and a website were created that together forged a new identity that reflects the personal touch and high-level competence that their audience demand.


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