What do you do?
The visual director is the experience design champion—the one who is working at the intersection of business, customer journey, and brand. I am a ‘user’ (read human) experience expert, design director, and conscience businessman rolled up into one, aligning client needs with our studio’s capabilities to build sustainable relationships both locally and nationally. Having mastered the relationship between strategy, design, and budget, I help lead new business development and customer experience across digital, branding, consulting, and non-profit sectors.
What is your inspiration?
I learn by way of curiosity—to explore many things that may not have an immediate purpose, but I find intriguing. I devote a portion of time each day to studying beauty so I might have an ever-deepening appreciation of what speaks to me. This informs the creative work I do.
How do you work?
Whether it’s art direction, creative direction or design, I am usually led by my intuition. I draw upon experience and inspiration, while relying on practiced technique, to create well-crafted thoughtful solutions.
How did you come to OpenForm?
I grew up overseas in Indonesia until age 13, when my family moved back to the U.S. I came to Tucson in 2007 and started my own design practice, Merdeka, before helping found OpenForm.
What are you reading?
Refractions by Makoto Fujimura
Zag by Marty Neumeier
Grief Recovery by John W. James and Russell Friedman
the hidden face of God by Michael Card
Who do you admire?
The fine artist, the makers of today—Painters, sculptors, and material artists.
What are you working on?
We enjoy exploring new ways to impact our communities. Do you have an interesting challenge?Tell us more