We ask a lot
of questions.

Clients

Our clients are growth-oriented businesses who are passionate about improving people’s lives. We help solve every organization’s challenge: how to effectively communicate with customers to make them loyal followers of a product, brand, or service.


Story

Openform is an award winning strategy and design studio. We do intensely customized work for leaders of growth oriented organizations in the private and public sectors. Based in Tucson, Arizona, Openform began in 2013.

A small group of professionals with complementary skills joined together to meet a growing need for a strategy-based approach to communication design. Dissatisfied with creating one-off designs that were unable to speak to the broader context of the business strategy and consumer experience, the group committed itself to a design thinking approach that is both holistic and focused on details.


Process

Effective communication is a puzzle that calls for an intentional approach. We use design thinking to decode and conquer the challenges you bring to us:

Understand

We listen. We identify your organization’s needs, goals, and problems.

Define

We single out the real problem and ask “why” a lot.

Iterate

We generate ideas and research, identify best practices, borrow from the world, and create from scratch.

Evaluate

We observe and measure the results, iteration along the way. We bring to life a solution that is innovative and destined to succeed.

Ship

All our work is collaborative and considers your capabilities and the needs of your customers.


Services

Our strength lies in our ability to assemble a multi-functional team to solve communication challenges. Our expertise includes:

Brand

Brand Guides
Brand Marks
Identity Systems
Logotypes
Naming
Positioning
Tone & Voice

Digital

Apps
Blogs
Content
Storytelling
Social media
Website

Experiences

Arts
Exhibitions
Healthcare
Philanthropy
Retail
Signage
Trade show
Wayfinding

Print

Annual Reports
Books
Brochures
Copywriting
Editing
Guides
Packaging
Posters
Programs

Strategy

Creative
Digital
Growth
Organization
Marketing
Planning
Research

Visual

Art Direction
Creative
Campaigns
Graphics
Photography
Typography


What are you working on?

We enjoy exploring new ways to impact our communities. Do you have an interesting challenge?

Tell us more