Eagle Lake Camps has been providing an enriched camp experience for kids across the nation for the past 50 years. They reached out to OpenForm to completely overhaul their existing website, which included a new corporate brand guidelines, website and custom videography. From the onset, the goal was clear—to position an established business with a fresh and relevant brand presence that is personable and approachable.
We began by simplifying the site navigation and focused on creating emotive visuals that would 'tell the story' of the joy and fun of camp in a new visual language. We introduced the Adelle type family. As a modern typeface that would elevate their overall look to be more established, professional, all while staying approachable.
The website includes custom touches that improve the overall quality and make the site both unique and approachable. We added two new colors to their color palette and sent them off with a new set of custom icons to add some vibrance the their newly reborn brand.