Casa de la Luz

Presenting Problem

Casa de la Luz is the area’s premier hospice care organization. Established in 1998, Casa de la Luz provides superior, compassionate, quality end-of-life care for families and loved ones. OpenForm and Casa de la Luz partnered to create a marketing piece for Kanmar Place – Arizona’s first and only licensed hospice home.


For this piece, OpenForm created a new visual language that was contemporary, distinctive, and referenced the Southwest desert .

Project highlights

This new visual look included commissioned photography showcasing their facilities and services.