What do you do?
I align client needs with our studio’s capabilities to build sustainable relationships both locally and nationally. I am a big picture, creative problem solver who considers the scope and the artistic integrity of our work. Having mastered the relationship between strategy, design, and budget, I help lead new business development and customer experience across digital, branding, consulting, and non-profit sectors.
What is your inspiration?
I learn by way of curiosity—to explore things that may not have immediate purpose, but I find intriguing. I devote a portion of time each day to studying beauty so I might have an ever-deepening appreciation of what speaks to me. This informs the creative work I do.
How do you work?
I draw upon experience and inspiration, while relying on practiced technique, to create well-crafted thoughtful solutions that resonate with their intended audiences.
How did you come to OpenForm?
I grew up in Indonesia until age 13, when my family moved to the U.S. I came to Tucson in 2008 and started my own design practice, Merdeka, before joining OpenForm.
What are you reading?
Refractions by Makoto Fujimura
Designing Design by Kenya Hara
The Insect and the Buffalo by Andrew Shamy
Who do you admire?
I am challenged by the work produced by Pentagram in New York – they use design as a vehicle to provoke, evoke, and systematically solve real-world problems. Their solutions are beautifully simple and far-reaching.